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Clearasil

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Clearasil
Clearasil

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Client
Is a Real Company/Brand
Status Former Client of the Sterling Cooper Advertising Agency
Client of Cutler, Gleason, and Chaough
Episode(s)
Featured in:
The Wheel

Overview

Clearasil, invented in 1950, was marketed to teenagers via "American Bandstand" and through a series of magazine ads meant to emphasize popularity and mimic the look of an advice colmmn. The ads, caled "Clearasil Personality of the Month", appeared in traditionally girls' magazines like "Seventeen" and "Boys' Life".

When it comes up on Mad Men, Clearasil would have just been purchased by Richardson-Vicks making it a prize ad account to have acquired. ("The Wheel")

The account was brought to Sterling Cooper Draper Pryce when Pete Campbell left Sterling Cooper for the new firm. ("Shut the Door. Have a Seat")

Due to a perceived conflict of interest Ponds (brought to Sterling Cooper Draper Pryce by Freddy Rumsen) demands that Sterling Cooper Draper Pryce stop representing Clearasil. Peter is ordered to end Sterling Cooper Draper Pryce's relationship with Clearasil who is represented on the client-side by Peter's father-in-law. Pete, inspired by a conversation with rival Ken Cosgrove on how he was representing Mountain Dew in hopes of reeling in their parent company, Pepsi, tells his father-in-law that he is "done auditioning" and wants to represent Richardson-Vicks. He threatens to drop Clearasil if Richardson-Vicks didn't accept his proposal in favor of Ponds. ("The Rejected")

After being dropped by SCDP, the firm was picked up by Cutler, Gleason, and Chaough. ("The Chrysanthemum and the Sword")

Gallery

Clearasil

Clearasil Ad

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