Playtex | |
---|---|
Client | |
Is a Is a Real Company/Brand Company/Brand | |
Status | Unknown |
Episode(s) Featured in: |
Maidenform |
Overview[]
Playtex is a well known brand associated with bras and women's undergarments.
Client[]
Herman Phillips informed Don Draper and the staff that Playtex wanted a new campaign akin to the fantasy-oriented approach of competitor Maidenform. Paul Kinsey maneuvered his way onto the Playtex account after a boys' night out in which he concepted the pitch that all women want to be either Jackie Kennedy or Marilyn Monroe. ("Maidenform")
It is not clear if Playtex became a client with Sterling Cooper Draper Pryce when that agency was formed.