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Greta Guttman

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Greta Guttman
Portrayed by Gordana Rashovich
First appearance Smoke Gets in Your Eyes
Details
Gender Female
Employer Sterling Cooper Advertising Agency (at least until 1963)
McCann Erickson (unknown)
Occupation Researcher
Relations


Biography

Greta Guttman was the Sterling Cooper Advertising Agency's head of research at least until 1963. ("Guy Walks Into an Advertising Agency")

Called the "man in research" she believed that people had a death wish, and that Lucky Strike could market off that aspect of society. Don Draper flat out refused, tossing her research in the trash. Pete later uncovered this and presented it to the client, with disastrous results. In an ironic twist, when Don meets pro bono with the board of the American Cancer Society as a response to his anti-tobacco campaign, he pitches the exact opposite idea to the members. While trying to curb teenage smoking, Don suggests teenagers possess an all-encompassing, almost selfish desire to live, contradicting Dr. Guttman's death with theory.

Mad Men Characters
Draper's Past Don DraperAbigail WhitmanArchibald WhitmanAdam WhitmanMack JohnsonLieutenant Don DraperAnna DraperPattyStephanie Horton
Draper and Hofstadt Family Betty HofstadtSally DraperRobert DraperEugene DraperGloria MasseyEugene Hofstadt
New York Suburb CarlaGlen BishopHelen BishopFrancine HansonArnold WayneSuzanne FarrellEdna Keener
Sterling Cooper Advertising Agency Roger SterlingBertram CooperJoan HollowayHarry CraneFreddy RumsenSalvatore RomanoKen CosgrovePaul KinseyHerman PhillipsBurt PetersonGreta GuttmanHollisJimmy BarrettWarren McKennaDaleBobbie BarrettRoger Sterling, Sr.
Secretary Peggy OlsonJane SiegelAllisonHildyLois SadlerMarge
Client Rachel MenkenLee Garner, Jr.Elliot LawrenceConrad HiltonAnnabelle MathisCrab Colson
Campbell Family Pete CampbellTrudy VogelBud CampbellTom VogelJeannie VogelJudy CampbellAndrew Campbell
Olson Relation Anita Olson RespolaKatherine OlsonJohn GillGerry RespolaMark KearneyJoyce RamsayAbe Drexler
London Lane PryceAlec MartinSaint John PowellGuy MacKendrickHarold FordJohn HookerRebecca PryceRobert Pryce
Francis Family Henry FrancisEleanor FrancisPauline Francis
New York City Beth DawesHoward DawesMidge DanielsJennifer CraneJim HobartMargaret SterlingMona SterlingKitty RomanoWalter EmersonBethany Van NuysCynthia CosgroveGail HollowayGreg HarrisRuth HarrisKevin HarrisMorris Ginsberg
Sterling Cooper Draper Pryce Faye MillerStan RizzoMichael GinsbergJoey BairdDanny SiegelMargie KochBill Mitford
Secretary Ida BlankenshipDawn ChambersScarlettCarolineSandy Schmidt
Client Herb RennetBob FinleyThomas FillmoreAkira TakahashiHachi Saito
Calvet Family Megan CalvetEmile CalvetMarie Calvet
New York Sylvia RosenJuliaPhoebe
Cutler, Gleason, and Chaough Jim CutlerFrank GleasonTed ChaoughSmitty SmithKurt SmithNan Chaough
Affair CandaceJanineToni CharlesJoy
Character Lyle EvansDavey KelloggJim HobartPerry DemuthJack HammondRalph Stuben

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