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Mohawk Airlines

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Mohawk Airlines
Mohawk logo
Is a Real Company/Brand
Status Former Client of the Sterling Cooper Advertising Agency
Featured in:
For Those Who Think Young


Mohawk Airlines was a commuter airline serving the New York area. In the 1960s the airline was starting to suffer from heavy competition and from stewardess strikes. Having trouble finding an ad agency that would take such a struggling airline, President Robert Peach found an account with SCDP. Mohawk currently is one of the plum clients of Sterling Cooper Draper Pryce, but their tottering business still places both firms in a precarious position.

Real World

Mohawk was founded in 1945 and based in Ithaca, NY. In 1958, Mohawk Airlines hired a black woman as a stewardess. They introduced the advent of handling reservation services by computer databases in 1961 and used flight simulators for their flight schools. In 1971, the strikes had become so problematic that Mohawk looked to their longtime rival, the Pittsburgh-based Allegheny Airlines about a merger, which was completed in 1972. Allegheny changed its name to USAir in 1979 and later became known as US Airways.


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