Playtex
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| Playtex | |
|---|---|
| Client | |
| Is a Is a Real Company/Brand Company/Brand | |
| Status | Unknown |
| Episode(s) Featured in: | Maidenform |
Playtex is a well known brand associated with bras and women's undergarments.
As Client
Duck Phillips informed Don Draper and the staff that Playtex wanted a new campaign akin to the fantasy-oriented approach of competitor Maidenform. Paul Kinsey maneuvered his way onto the Playtex account after a boys' night out in which he concepted the pitch that all women want to be either Jackie Kennedy or Marilyn Monroe.[1]
It is not clear if Playtex became a client with Sterling Cooper Draper Pryce when that agency was formed.