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Playtex

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Playtex
Playtex logo
Client
Is a Is a Real Company/Brand Company/Brand
Status Unknown
Episode(s)
Featured in:
Maidenform

Overview

Playtex is a well known brand associated with bras and women's undergarments.

Client

Herman Phillips informed Don Draper and the staff that Playtex wanted a new campaign akin to the fantasy-oriented approach of competitor Maidenform. Paul Kinsey maneuvered his way onto the Playtex account after a boys' night out in which he concepted the pitch that all women want to be either Jackie Kennedy or Marilyn Monroe. ("Maidenform")

It is not clear if Playtex became a client with Sterling Cooper Draper Pryce when that agency was formed.

Maidenform-0

Playtex

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