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|Featured = [[Maidenform]]}} |
|Featured = [[Maidenform]]}} |
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| + | ==Overview== |
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'''Playtex''' is a well known brand associated with bras and women's undergarments. |
'''Playtex''' is a well known brand associated with bras and women's undergarments. |
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| − | == |
+ | ==Client== |
| − | [[Herman Phillips]] informed [[Don Draper]] and the staff that Playtex wanted a new campaign akin to the fantasy-oriented approach of competitor Maidenform. [[Paul Kinsey]] maneuvered his way onto the Playtex account after a boys' night out in which he concepted the pitch that all women want to be either Jackie Kennedy or Marilyn Monroe. |
+ | [[Herman Phillips]] informed [[Don Draper]] and the staff that Playtex wanted a new campaign akin to the fantasy-oriented approach of competitor Maidenform. [[Paul Kinsey]] maneuvered his way onto the Playtex account after a boys' night out in which he concepted the pitch that all women want to be either Jackie Kennedy or Marilyn Monroe. ("[[Maidenform]]") |
It is not clear if Playtex became a client with [[Sterling Cooper Draper Pryce]] when that agency was formed. |
It is not clear if Playtex became a client with [[Sterling Cooper Draper Pryce]] when that agency was formed. |
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[[File:Maidenform-0.jpg|thumb|right|200px|Playtex]] |
[[File:Maidenform-0.jpg|thumb|right|200px|Playtex]] |
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| − | ==References== |
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| − | {{reflist}} |
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==External Links== |
==External Links== |
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Latest revision as of 10:52, 2 March 2015
| Playtex | |
|---|---|
| |
| Client | |
| Is a Is a Real Company/Brand Company/Brand | |
| Status | Unknown |
| Episode(s) Featured in: |
Maidenform |
Overview
Playtex is a well known brand associated with bras and women's undergarments.
Client
Herman Phillips informed Don Draper and the staff that Playtex wanted a new campaign akin to the fantasy-oriented approach of competitor Maidenform. Paul Kinsey maneuvered his way onto the Playtex account after a boys' night out in which he concepted the pitch that all women want to be either Jackie Kennedy or Marilyn Monroe. ("Maidenform")
It is not clear if Playtex became a client with Sterling Cooper Draper Pryce when that agency was formed.
Playtex