| Playtex | |
|---|---|
| |
| Client | |
| Is a Is a Real Company/Brand Company/Brand | |
| Status | Unknown |
| Episode(s) Featured in: |
Maidenform |
Overview[]
Playtex is a well known brand associated with bras and women's undergarments.
Client[]
Herman Phillips informed Don Draper and the staff that Playtex wanted a new campaign akin to the fantasy-oriented approach of competitor Maidenform. Paul Kinsey maneuvered his way onto the Playtex account after a boys' night out in which he concepted the pitch that all women want to be either Jackie Kennedy or Marilyn Monroe. ("Maidenform")
It is not clear if Playtex became a client with Sterling Cooper Draper Pryce when that agency was formed.
Playtex