|Salvatore "Sal" Romano|
|Portrayed by||Bryan Batt|
|First appearance||Smoke Gets In Your Eyes|
|Final appearance||Wee Small Hours|
|Employer||Sterling Cooper Advertising Agency (formerly)|
|Residence||New York City, NY|
Salvatore "Sal" Romano worked for the Sterling Cooper Advertising Agency advertising agency. Sal is Italian American from Baltimore, MD and a closet homosexual. Lois Sadler has a crush on him and he recieved advances from Elliot Lawrence, a salesman for Belle Jolie.
On a business trip, Don Draper witnessed Sal in a compromising situation with a male bellhop. To Sal's relief, Don did not mention or ask Sal about the incident. Instead, Don pitched the slogan "Limit Your Exposure" as both an idea for an advertisment and as advice for Sal's personal life. After the incident Don gives Sal's career a boost when he suggests that Sal should direct a commercial for Patio Cola.