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Salvatore Romano

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Salvatore "Sal" Romano
Portrayed by Bryan Batt
First appearance Smoke Gets In Your Eyes
Final appearance Wee Small Hours
Gender Male
Employer Sterling Cooper Advertising Agency (formerly)
Occupation Art director
Residence New York City, NY
Wife Kitty Romano

Salvatore "Sal" Romano worked for the Sterling Cooper Advertising Agency advertising agency.[1] Sal is Italian American from Baltimore, MD and a closet homosexual. Lois Sadler has a crush on him and he recieved advances from Elliot Lawrence, a salesman for Belle Jolie.

Sal married Kitty Ramano, also from Baltimore, between seasons 1 and 2. It was implied that he had a crush on Ken Cosgrove.[2]

On a business trip, Don Draper witnessed Sal in a compromising situation with a male bellhop. To Sal's relief, Don did not mention or ask Sal about the incident. Instead, Don pitched the slogan "Limit Your Exposure" as both an idea for an advertisment and as advice for Sal's personal life.[3] After the incident Don gives Sal's career a boost when he suggests that Sal should direct a commercial for Patio Cola.[4]

He was eventually fired from Sterling Cooper when he brushed off Lee Garner, Jr.'s advances. Garner is angered and Don Draper later fires Sal to keep the 25 million dollar Lucky Strike account.[5]


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