|Salvatore "Sal" Romano|
|Portrayed by||Bryan Batt|
|First appearance||Smoke Gets in Your Eyes|
|Final appearance||Wee Small Hours|
|Employer||Sterling Cooper Advertising Agency (formerly)|
|Residence||New York City, NY|
Salvatore "Sal" Romano worked for the Sterling Cooper Advertising Agency advertising agency. Sal is an Italian-American from Baltimore, MD and a closeted gay man. Lois Sadler has a crush on him and he received advances from Elliot Lawrence, a salesman for Belle Jolie.
On a business trip, Don Draper witnessed Sal in a compromising situation with a male bellhop. To Sal's relief, Don did not mention or ask Sal about the incident. Instead, Don pitched the slogan "Limit Your Exposure" as both an idea for an advertisement and as advice for Sal's personal life. After the incident Don gave Sal's career a boost when he suggested that Sal should direct a commercial for Patio Cola.