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Sterling Cooper & Partners

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Sterling Cooper & Partners is an advertising agency in New York City.

In 1968, rival agencies Sterling Cooper Draper Pryce and Cutler, Gleason, and Chaough were invited to pitch for the new Chevrolet account. With both creative directors realizing that their respective agencies were not big enough to win over Chevrolet, Don Draper and Ted Chaough came up with the idea to merge their agencies together. After the pitch was a success, Peggy Olson was told by the creative directors to write the press release of the merger.

Partners

Senior

Junior

Staff

Secretaries

Former Staff

Gallery

PressReleaseSCP

Peggy Olsen's press release announcing the merger.

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